Retail chains use their resources to get the best out of their products, services or other end of line offering they intend to bring to market. The brand is key for the company’s growth in the long run so positive presentation of the brand is vital for all round success of the business.
It is vital, therefore, to perfect the presentation of your product or service both in the digital media, brand design and overall physical presentation. This article takes a look at the modern aspects of getting presentation right from the onset. We will look at the construction, modern materials, latest technologies and the best way of putting all of these pieces together in the showroom (or retail outlet) of your dreams to get the best results possible.
If you are a new outlet setting out, you need to get the vision of what you are looking for clear from the off. Without this there could never be an end result which fits the bill for your business.
The Perceived End Result and Marketing
Think of the following words in the format detailed forthwith. Imagination – intention – action – (shop design) manifestation! Let’s take a look at the meaning of those words in a bit more detail. Imaginations, means you need to have your full concept of what you want to achieve. Intentions mean you need to have the ability to bring the idea to life as well as the ability to do it. Actions mean you need to be willing to take all of the steps to get to your goal, both in physical and mental terms, to complete it. Manifestation is clearly where you get the brand and outlet you are looking for.
Modern day brands are learning how to compete in their own sector in the face of the increasing level of competition out there today. It is no longer all about the appearance, feel and quality of the product. Presentation is equally crucial to the best conversion results.
Implementation and Actions
Once you have you aspirations of what you want, the next step is to work out your overall requirement prior to beginning of implementation. All aspects like layout, available space, flooring, shelving, product placement, lighting, decorating, branding should all be in place before putting those finishing touches to the checkout area which is vital to the customer experience.
At this stage, it is important to get the right people on the project to get the desired result at this vital stage of the process. This is important as it is the surest way to get the fastest end result with minimal mistakes. Mistakes take time and money to correct so this aspect of the shop fit is very important. Once you have the right team to work with, you can go into the meaty part of the process.
Fitting Out and Fittings
With the fitting out process the basic requirements should already be in place. Colour schemes, layout, design criteria and floor plans should be in the specification documents for the shop fitting crews to implement. Materials should have been purchased and the crew (if planned properly) should be in place getting on with the fit out.
Depending on how you chose to go about the fitting out process, the firm you decided to go with will either have its own team of trusted fitters and or will bring in outside contractors from other agencies as and when needed to complete the job.
“It is all about planning at this stage so ensure you have the right people who have experience in the process. This will ensure that all goes to plan according to your schedule.” Slatwall Accessories – Shop Fitting Suppliers
Final Stages and Decoration
Once all of the fixtures and fittings are in place the last part of the job is the decoration of the shop or outlet. This of course is done with the “picture or model” you wanted to create in the first place and will be the crowning glory to the finished job. If everything has been done to the specifications you will have your brand in place and ready to open your new store. The best conversion results will most likely follow.
Your approach to shopfitting and is vital for steady conversions in retail. Every detail should be covered so you are well aware of what you are going to be implementing before you begin.